{"id":1339,"date":"2025-02-28T11:42:05","date_gmt":"2025-02-28T10:42:05","guid":{"rendered":"https:\/\/juliapozuelo.com\/proyecto\/transcreation-de-langlais-vers-lespagnol\/"},"modified":"2025-11-20T08:16:34","modified_gmt":"2025-11-20T07:16:34","slug":"transcreation-de-langlais-vers-lespagnol","status":"publish","type":"proyecto","link":"https:\/\/juliapozuelo.com\/fr\/proyecto\/transcreation-de-langlais-vers-lespagnol\/","title":{"rendered":"Transcr\u00e9ation de l\u2019anglais vers l\u2019espagnol"},"content":{"rendered":"\n<p>La transcr\u00e9ation repousse les limites de la traduction cr\u00e9ative. Pour transcr\u00e9er, il faut tenir compte aussi bien des indications du client (ton, pr\u00e9cisions concr\u00e8tes, etc.), normalement r\u00e9pertori\u00e9es dans un guide de style, que du contexte sp\u00e9cifique qui entoure la personne qui va lire la traduction.<\/p>\n\n<p>Voici un exercice de transcr\u00e9ation auquel je me suis livr\u00e9e, dans le cadre du cours \u00ab\u00a0L\u2019art de la transcr\u00e9ation\u00a0: cours de traduction cr\u00e9ative et publicitaire\u00a0\u00bb, \u00e0 l\u2019universit\u00e9 Pablo de Olavide de S\u00e9ville. Il s\u2019agissait d\u2019\u00e9laborer des descriptions de produits pour le contenu d\u2019un kit de cosm\u00e9tiques inspir\u00e9 de Mars et de donner \u00e0 ce kit un nom qui attire l\u2019attention de la client\u00e8le potentielle sur le march\u00e9 espagnol.<\/p>\n\n<p>Et donc, en respectant le ton employ\u00e9 par la marque LUSH, accessible et d\u00e9contract\u00e9, j\u2019ai utilis\u00e9 plusieurs jeux de mots et r\u00e9f\u00e9rences culturelles parlants pour le public cible. Voici ce que \u00e7a a donn\u00e9.<\/p>\n\n<p><\/p>\n","protected":false},"featured_media":1274,"template":"","categoria-proyectos":[76],"class_list":["post-1339","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categoria-proyectos-transcreation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transcr\u00e9ation de l\u2019anglais vers l\u2019espagnol - Julia Pozuelo<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transcr\u00e9ation de l\u2019anglais vers l\u2019espagnol - Julia Pozuelo\" \/>\n<meta property=\"og:description\" content=\"La transcr\u00e9ation repousse les limites de la traduction cr\u00e9ative. 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