{"id":1309,"date":"2025-02-28T11:42:05","date_gmt":"2025-02-28T10:42:05","guid":{"rendered":"https:\/\/juliapozuelo.com\/proyecto\/subtitling-from-english-to-spanish-2\/"},"modified":"2026-03-23T08:47:45","modified_gmt":"2026-03-23T07:47:45","slug":"transcreation-from-english-to-spanish","status":"publish","type":"proyecto","link":"https:\/\/juliapozuelo.com\/en\/proyecto\/transcreation-from-english-to-spanish\/","title":{"rendered":"Transcreating from English to Spanish"},"content":{"rendered":"\n

Transcreation takes creative translation to the next level. To transcreate, you have to take the client\u2019s brief into account. Normally, they provide a style guide, which includes their tone of voice, any specific requirements, and detailed information about who will be reading the translated text. <\/p>\n\n

Here\u2019s a translation exercise I did as part of the course \u201cThe art of transcreation: creative and marketing translation\u201d at the Pablo de Olavide University. It consisted of creating product descriptions for a range of cosmetics inspired by the planet Mars, as well as choosing a name for the range that would grab the attention of potential clients in the Spanish market. <\/p>\n\n

Reflecting the LUSH brand\u2019s friendly, casual tone of voice, I used word play and cultural references that would resonate with their target audience. Here\u2019s the result. <\/p>\n\n

<\/p>\n","protected":false},"featured_media":1016,"template":"","categoria-proyectos":[75],"class_list":["post-1309","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categoria-proyectos-transcreation"],"yoast_head":"\nTranscreating from English to Spanish - Julia Pozuelo<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transcreating from English to Spanish - Julia Pozuelo\" \/>\n<meta property=\"og:description\" content=\"Transcreation takes creative translation to the next level. To transcreate, you have to take the client\u2019s brief into account. Normally, they provide a style guide, which includes their tone of voice, any specific requirements, and detailed information about who will be reading the translated text. 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