Copywriting is about writing persuasive texts to achieve certain goals, focusing on the reader and the potential client. When it comes to this kind of writing, the goal isn’t to sound like Shakespeare (or Cervantes). It’s about appealing directly to the reader and offering them solutions to their needs. An element of SEO can also be thrown into the mix, choosing the right keywords for the text to rank well on search engines. When you add both those elements together, you get a recipe for success!
The domestic services provider Puntualia got in touch with me because they wanted a website that was well written and persuasive, and would make them stand out from the crowd. So I took care of the SEO copywriting for their site.
This is how it worked:
- I had some initial chats with the client to get to grips with their specific needs, preferences, the services they offer, their target audience, their competitors, etc.
- I did comprehensive background research, analysing the competition’s websites to get familiar with the industry and identify common points of interest.
- I got stuck in and created a first draft.
- With the help of the Google Keyword Planner, I researched the best terms for attracting potential customers’ attention.
- Once chosen, I added them into the text, always making sure it flowed well (there’s nothing worse than reading a text stuffed with keywords that make zero sense!).
- I sent the text to the client, who gave me their feedback, which I implemented where necessary.
- Once I’d sent it back to the client, the text was uploaded to WordPress, and I reviewed it once more in-situ to make sure everything was just as it should be.
- I stayed in contact with the client to answer any questions or make any tweaks, and they know they can count on me for any changes they want to make to the copy in future.
